Introducing a new PetPocketbook Perks partner: Pet Marketing Unleashed
If you run a pet care business, chances are you didn’t get into this work because you were excited about branding exercises or writing website copy.
You started because you’re good at what you do. You’re reliable. You care about the quality of care you provide. And over time, you built something real, often through word of mouth, repeat clients, and a lot of trust.
Marketing usually comes later. And when it does, it can feel… uncomfortable.
How do you explain what makes your care different without sounding awkward?
How do you turn what you do every day into words that resonate with new clients?
How do you show up professionally without feeling like you’re pretending to be a “marketing person”?
That tension is something we hear often from pet care providers. Which is exactly why we’re excited to welcome Pet Marketing Unleashed to our Community Perks Program.
Marketing support that actually understands pet care businesses
Pet Marketing Unleashed was founded by Mikaela Vargas, a longtime pet industry marketer who saw a pattern she couldn’t ignore.
“I kept meeting pet care business owners who were incredible at their jobs, but completely stuck when it came to talking about their businesses,” Mikaela shares. “Not because they didn’t care, but because marketing felt intimidating, time-consuming, or disconnected from who they really are.”
Pet Marketing Unleashed exists to bridge that gap.
Their work is built specifically for pet care businesses. They understand the emotional weight of this work, the relationships you build with clients, and the pressure to get things right when people are trusting you with their pets.
Instead of chasing trends or stuffing websites with jargon, they help pet care professionals develop:
- Clear messaging that reflects how you actually care for clients and their pets
- Branding that feels professional, strategic, and personal
- Websites designed to attract the right clients
As one pet sitter put it after working with PMU:
"It is as if they reached inside my brain & pulled the vision for my website right out! PMU delivers gorgeous, unique, specialized logos & websites that reflect the level of care pet professionals give their clients."
Why this partnership felt like a no-brainer
At PetPocketbook, our goal is simple: to take stress off your plate by simplifying the behind-the-scenes work so you can focus on care, connection, and building a business that supports your life. The PetPocketbook Perks Program connects our community with partners who make running a pet care business feel more sustainable and less overwhelming.
Pet Marketing Unleashed fits that mission perfectly.
Good marketing doesn’t just help you grow. It helps you set expectations, build trust earlier, and feel more confident showing up as a business owner. When your messaging is clear, everything from onboarding new clients to standing confidently by your pricing feels easier and more straightforward.
That alignment is why we’re thrilled to bring their marketing expertise into the Perks Program so more pet care businesses can access this kind of support.
An exclusive perk for the PetPocketbook Pack
As part of the PetPocketbook Perks Program, Pet Marketing Unleashed is offering exclusive savings to our community:
- 20% off all courses and templates
- $100 toward branding, website design, and/or copywriting services
Whether you want hands-on support or practical tools you can work through at your own pace, this perk is designed to meet you where you are.
Learn more about Pet Marketing Unleashed and access the offer on our Community Perks page.
You don’t have to become a “marketing person”
You don’t need perfect branding or a flawless online presence to run a great pet care business.
But having marketing that sounds like you, reflects your values, and attracts the right clients can make your work feel lighter, more sustainable, and more rewarding.
You don’t have to do it alone. And you definitely don’t have to figure it out from scratch.
We’re excited to partner with Pet Marketing Unleashed and to continue supporting pet care businesses with tools, resources, and partners who truly understand this work.